RUSE

Grace Liu

Creative director and filmmaker

About

Grace Liu is a creative director, filmmaker and the founder of Grace Liu Studio, which works out of New York and Los Angeles.

She spent over a decade shaping global creative at Calvin Klein, David Yurman and Laura Mercier, including social and campaign work such as #mycalvins. Her brand and agency list also takes in Burberry Beauty, Mazarine and Chandelier Creative.

Through her studio she partners with brands on campaigns, AI visuals and films, using AI as a directed medium rather than a generator: brand codes translated into cinematic worlds, and fashion, film and cultural memory reinterpreted through directed AI short cinema.

She is also the founder of Human Directed, an AI creative direction education program rooted in the craft of image and film.